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Audiences are the people your team can communicate with and the rules that determine who should receive a message. Dugble separates audience data into a few simple concepts so identity, preferences, targeting, and delivery restrictions remain independent.

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How the pieces fit together

  • Contacts represent individual recipients and their profile data.
  • Topics represent categories of communication such as product updates or account notices.
  • Subscriptions record whether a contact is opted in or opted out of a topic.
  • Segments group contacts into explicit audiences for targeting.
  • Suppressions prevent email delivery to addresses that should not receive mail.
A contact can belong to multiple segments and have different subscription preferences for different topics. Suppressions are evaluated separately and can make an otherwise eligible recipient ineligible for email delivery.

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Preferences and targeting are different

Topics and subscriptions answer what a contact wants to receive. Segments answer which contacts you want to target. Keeping these concepts separate makes it possible to select a broad audience while still respecting individual preferences and delivery restrictions.

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Audience eligibility

When a bulk message is prepared, the selected audience is only the starting point. Eligibility can also depend on topic preferences, unsubscribe state, suppressions, and other channel-specific rules.

Contacts

Learn how recipient identity and profile data are represented.

Topics

Organize communication into preference categories.

Subscriptions

Understand topic defaults and contact-level preferences.

Segments

Build explicit groups of contacts for targeting.